Bites - A fast food brand and its identity
My goal was to create a brand that encapsulates the joy of casual dining, combining pizza, burgers and others in a bold and vibrant atmosphere. I chose the name "Bites" for its simplicity and the connotation of tasty treats , I also wanted something short and easy to remember. Next, I developed the logo and taglines, emphasizing the brand's playful nature, with bold logo using the Sutturah Fat font that I chose to edit to fit what I had in mind.
As for the color palette I carefully selected a vibrant mix of red and orange to reflect a lively, inviting environment. To bring the brand to life, I designed various assets including napkins, business cards, and packaging, adding quirky slogans that enhance the dining experience. I wanted people to feel this retro aesthetic vibe as well as the comfort that it brings.