Cider - Summer Heatwave Email Design
This project was part of a recruitment design test and required the creation of an e-commerce newsletter for Cider. The direction was to respect the brand’s existing email design language while developing a layout that highlights new arrivals in a clear and engaging way. Within this predefined framework, I made creative decisions such as image selection, typography, and the introduction of interactive hover states prototyped in Figma.
These elements added personality to the concept and extended the storytelling beyond static email design.
The visuals and prototype were created in Figma specifically for this recruitment design test.