Echo - A beauty brand campaign and design

Art direction 
Branding
Logotype
Packaging

The project Echo brings an elegant yet inspirational touch to cosmetic design.
The approach for Echo was to create a new cosmetic brand that offers its clients a high-quality product both inside and out, ensuring environmental responsibility in both packaging and product composition.
The brand can appeal to a large customer base through its striking and strong visual identity.
The aim was to create a brand that resonates personally, embodying a design and identity
reflective of personal preferences and aspirations.
The visuals are not real and have been created with AI on Midjourney and edited for the purpose of the campaign.


©Justine Fabarez Paris, FR.