Muse - An AI creative partner concept

Art direction 
Branding
UX/UI design
Concept development

Muse is a conceptual project that reimagines the role of AI in the creative process. Instead of generating outputs instantly, Muse acts as a collaborator for designers, writers, and artists, asking questions, inspiring ideas, and guiding the refinement of concepts. The goal was to explore how an AI-first product could feel human, empathetic, and supportive while maintaining clarity and functionality. My work covered branding, UI/UX design, and product concept development, with a focus on creating a system that balances inspiration with usability.
The visuals presented here are conceptual and were created using a mix of AI generation and post-production editing for the purpose of this project.

©Justine Fabarez Paris, FR.